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About
MIHR
PIPRA
Fiocruz, Brazil
bioDevelopments- Institute
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POTTER, Robert H
As a Senior Associate at AGBIOS, Robert H. Potter provides biotechnology regulatory, intellectual property rights, and risk assessment expertise to a variety of capacity-building and commercial projects. Before joining AGBIOS in 2005, Dr. Potter was the Technology Coordinator for the U.S. Agency for International Development (USAID) Agricultural Biotechnology Support Project II at Cornell University, where he was responsible for technology evaluation and product delivery planning. Dr. Potter was previously employed as an intellectual property specialist for Cornell University’s Strategic World Initiative for Technology Transfer program. He has extensive experience in the preparation and presentation of workshops on intellectual property issues related to agricultural biotechnology and plant genomics. Dr. Potter’s scientific training is in plant molecular biology. He holds a Ph.D. from Rothamsted Experimental Station in the U.K., and has postdoctoral experience at the Agricultural University of Norway and Murdoch University, West Australia. His research has included gene expression studies in the developing barley grain, investigations of the molecular basis of host plant response to attack by root-knot nematodes (Meloidogyne spp.), and the use of molecular markers in wheat and barley breeding.
 Abstract
How and Where to Search for IP Information on the World Wide Web: The “Tricks of the Trade” and an Annotated Listing of Web Resources
Abstract:
Emphasizing patents and patent searching, this chapter will put readers on the initial path to understanding and protecting intellectual property (IP). By exploring patent information on the Web site of the European Patent Office and other Web sites listed in this chapter, the reader can begin to learn by doing and quickly gain experience that should improve his or her searching skills. Other resources dealing with IP in general are described. This collection is by no means exhaustive, given the vast amount of information on IP that is present on the Web, but the sites listed here should be valuable in accessing unbiased, useful information about the IP landscape, especially for key areas of technological interest. The value of IP searches for a typical technology transfer office is also discussed.
Abstract
Organizing and Managing Agreements and Contracts
Abstract:
Agreements and contracts are not just pieces of paper to be signed before money changes hands; they are vitally important documents. If an organization hopes to properly fulfill the terms of its contracts, to say nothing of negotiating future contracts, it must have a system for organizing and managing its contracts. Such a system must make data accessible as well as keep it secure. Resources and tools should be incorporated wherever possible to design and implement a system within the available budget. After it is implemented, the effectiveness of the contract management system should be continuously monitored and evaluated.
Abstract
Technology Valuation: An Introduction
Abstract:
This chapter explains the basics of the various ways of estimating value of a new technology, focusing on the importance of agreeing on the value before finalizing a technology transfer deal. Indeed, value is simply the negotiated amount arrived at between two parties. Although there are many ways to place a value on a technology, most licensing deals focus on royalty amount, since it spreads the risk between the technology provider and the developer. The percentage assigned to royalty has to be negotiated. Several factors will affect royalty value: level of market demand, the improvement the technology can bring to the final product, whether or not other investments will be needed to develop the final product, and, most importantly, the predicted rate of uptake in the marketplace. Some understanding of these factors, or at least the procedures used to estimate them, will enhance one’s ability to negotiate a deal that will both help bring the technology to market and nurture the relationship between the parties, thus facilitating any future technology transfer deals.
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