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CHAPTER NO. 6.14 Pefile S. 2007. Monitoring, Evaluating, and Assessing Impact. In Intellectual Property Management in Health and Agricultural Innovation: A Handbook of Best Practices (eds. A Krattiger, RT Mahoney, L Nelsen, et al.). MIHR: Oxford, U.K., and PIPRA: Davis, U.S.A. Available online at www.ipHandbook.org. © 2007. S Pefile. Sharing the Art of IP Management: Photocopying and distribution through the Internet for noncommercial purposes is permitted and encouraged. Monitoring, Evaluating, and Assessing Impact
AbstractMuch has been written about the socio-economic benefits and competitive advantage achieved by developed countries as a result of investing in scientific research and technological innovation. For developing and emerging economies, sustainable development is dependent on establishing and supporting R&D institutions that not only perform good science, but also effectively share their knowledge and technology outputs. Both the extent to which a return on an investment is realized from R&D activities and the magnitude of the resulting impact on intended beneficiaries are important to funders, policy-makers, taxpayers, government officials, development agencies, and the research institutions themselves. This chapter provides guidance on building organizational capacity to plan, monitor, evaluate, and assess the impact of R&D investments. It should be noted that the chapter does not address measuring the performance of a Technology Transfer Office to manage intellectual property, but rather focuses on determining the socio-economic impact of transferred knowledge and technology. 1. IntroductionMuch has been written about the socio-economic benefits and competitive advantage that developed countries achieved by investing in scientific research and technological innovation.1 For developing and emerging economies, it is recognized that sustainable development depends on establishing and supporting R&D institutions that both perform good science and share their knowledge and technology outputs.2 A return on R&D investment, and the magnitude of that return, is important to policy-makers, tax payers, government officials, development agencies and, of course, those funding the research and the research institutions themselves. This chapter provides guidance on building organizational capacity to plan, monitor, evaluate, and assess the impact of R&D investment on society and in the market. It should be noted that the chapter does not evaluate the performance of Technology Transfer Offices in managing intellectual property, but rather focuses on determining the socioeconomic impact of transferred knowledge and technology. R&D institutions in developing countries operate with limited financial resources for R&D and even less funding for technology and knowledge transfer. The socio-economic challenges experienced by developing countries put more pressure on R&D institutions, requiring them to effectively and efficiently address local social and economic development needs through the transfer and adoption of innovative science. To this end, a key responsibility of research institutions in developing countries is to make research outputs available for use by society and local industry. It is therefore critical that research institutions not only generate relevant research, but also transfer and diffuse research results in a way that maximizes impact. A well-developed and comprehensive monitoring, evaluation, and impact assessment framework is necessary to measure efforts by institutions to meet R&D objectives. Such a framework can assist research institutions in:
Technological innovation transforms an idea generated during research into a new or improved product that can be introduced into a market, a new or improved operational process used in industry and commerce, or a new approach to a social service.3 Monitoring, evaluation, and impact assessment should be conducted throughout the R&D continuum described below:
A robust monitoring, evaluation, and impact assessment framework should demonstrate transparency and confer accountability. It is therefore important that systems enable institutions to document, analyze, and report on research and technology transfer performance effectively. 2. The FrameworkThere are different methodologies and processes for monitoring, evaluation, and impact assessment. An impact assessment study can be customized and structured to suit the information and reporting requirements of an institution and its stakeholders. Figure 1 illustrates a comprehensive monitoring, evaluation, and impact assessment framework. (The components of the diagram are described in greater detail in subsequent sections of this chapter.)
2.1 DiagnosisFor many developing country institutions, the public expects the research to provide solutions to health, food security, sanitation, water, poverty, and environmental challenges. As institutions invest their limited resources in these important areas, their research efforts must be focused so that the resulting impact on society and the economy is optimal. Institutions, therefore, must be able to articulate the problem that the science sets out to address. The needs assessment conducted at the start of a project defines the problem and provides baseline data for the ex ante evaluation. At the diagnosis stage of the process, questions should include:
The needs assessment should also seek to determine:
The outcome of the diagnosis should be a document that:
2.2 PlanningOnce the problem has been identified, a plan should be drawn up to explain how the research will address the challenges. A logical framework can be used to structure the various activities and specify means and ends. Information in a logical framework should include:
This information is then used to complete the matrix summarizing information, which is required both to design and evaluate the activity. Table 1 illustrates such a matrix. TABLE 1: LOGICAL FRAMEWORK STRUCTURE
A logical framework (logframe) is a useful tool for the assessor and has the following advantages:
2.3 ImplementationImplementation is the actual evaluation; it entails data collection, analysis, and reporting. Evaluation is systematically assessing a situation at a given point in time, whether that point is in the past, the present, or the future. Put another way, an evaluation is the periodic and systematic assessment of the relevance, performance, efficiency, quality, and impact of a project, in relation to set objectives and goals. Evaluation seeks to investigate and determine whether:
Different monitoring and evaluation systems can be used. The method chosen mainly depends on the following considerations:
The specific questions that an effective evaluation should answer are:
Deciding which evaluation process to use depends on numerous factors, such as set objectives, available time, skills, and resources. To guide your choice, Table 2 summarizes data collection designs and their different characteristics. TABLE 2: DATA COLLECTION DESIGNS AND THEIR CHARACTERISTICS
Typically, data collection methods include checklists, scoring models, cost-benefit analyses, surveys, and case studies. The best approach is to use several different methods in combination, balancing quantitative and qualitative information. Ongoing monitoring and evaluation processes measure:
2.4 Rediagnosis and replanningShould the results of a monitoring and evaluation exercise indicate that a project is not going according to plan, then rediagnosis and replanning is required. Rediagnosis and replanning require the measurement process to be continually improved, and changes in the measurement process should be aligned with changing needs and priorities.4 Program replanning and rediagnosis may also require going back to prior steps in the planning process to review whether:
Research programs are dynamic, and evaluations should take this into consideration. Naturally, the longer the research project lasts, the greater the likelihood that a given project will require modification and adjustment. Table 3 summarizes the design, implementation, and assessment requirements of research projects at different stages of maturation. TABLE 3: AN ASSESSMENT PLANNING GUIDE
2.5 Ex post evaluationsThese take place at the end of a research project, when the effects and results of the project can be tracked and used in adoption studies. At this stage, the evaluation:
Essentially, ex post evaluations determine impact and are used to demonstrate accountability. The evaluations sum up the lessons learned from the project. They provide a firm foundation for future planning and for establishing the credibility of public sector research. They can also be used to justify an increased allocation of resources. 2.6 RecommendationsThe recommendations that arise from evaluation studies should assess the information collected. Evaluations should also review:
There are various uses for evaluation findings. The outcomes of an evaluation can be categorized into three basic types: direct, indirect, and symbolic.5 Evaluation outcomes are direct when information or findings are applied directly to alter decisions and results in an operational application. Indirect use refers to a more intellectual, gradual process, in which the decision maker gleans a broader sense of the problems addressed by a project or program. Indirect use of study results produces a strategic or structural application of outcomes. Symbolic use refers to situations where the evaluation results are accepted on paper, but go no further. Unfortunately, many evaluation studies end up as symbolic initiatives. It is imperative that technology transfer assessments do not end up simply as academic exercises. When an assessment is not practically applied or used, not only is the effort wasted, but future programs may continue to repeat mistakes and waste money. 2.7 Impact assessmentAn impact-assessment study aims to determine causality and to establish the extent of improvement for the intended beneficiaries. Impact assessments are time sensitive and, therefore, studies should be conducted periodically throughout the duration of a project. An impact study should measure the rate of adoption for technologies that have been made available for social or industry use. Such studies should assess the technology’s level of use by targeted beneficiaries and estimate the benefits of R&D investments. By following these guidelines, impact studies should be able to determine the impact of technology generation and transfer. Impact assessments should also seek to measure both intended and unintended outcomes, taking into account behavioral change among potential users and beneficiaries. The resulting effect on productivity and quality of life should be measurable and, therefore, evaluated and reported. When conducting an impact study, the impact is assessed by gathering information on the number of users, degree of adoption, and the effect of the technology on production costs and outputs. Studies should be conducted at different levels (for example, household; target population; regional and national; and at primary, secondary, or economy-wide sector levels.) There are different types of impacts. Production and economic impact measure the extent to which the project addresses:
Socio-cultural impact measures the extent to which the project contributes to:
Environmental impact measures the project’s effects on:
Institutional impact measure effects on:
2.8 ToolsDifferent tools are used to measure performance over time. These include (1) secondary analysis of data, (2) the screening of projects and research orientations by peers and experts in the field, (3) qualitative descriptions of case studies and anecdotal accounts, and (4) matrix approaches, which provide rich information and help to rationalize and simplify choices. Examples of the matrix approach include:
To help select the most appropriate study method, Table 4 maps the desired impact of a study against the assessment method and technique. TABLE 4: IMPACT ASSESSMENT METHODS AND TECHNIQUES
2.9 IndicatorsDeveloping indicators is a critical step in the evaluation process. Ultimately, indicators drive impact assessment and influence how the assessment is conducted. In summary, there are three evaluation methods used to assess impact. These can be (1) qualitative, such as peer review, (2) semiquantitative, such as tracking scientific evidence, or (3) quantitative, such as econometric measures. The evaluation method selected should depend on the evaluation objectives of the study and the needs of each stakeholder (Table 5). The strengths and drawbacks of each tool are presented in more detail in Table 6 (at the end of this chapter). TABLE 5: A SUMMARY OF THE EVALUATION NEEDS OF DIFFERENT STAKEHOLDERS7
TABLE 6: COMPARISON OF ASSESSMENT TOOLS
3. Challenges and Key Success FactorsMonitoring, evaluation, and impact assessment is a complex field. The conditions, methodologies, and projects described here present various challenges that need to be factored into the evaluation and impact study. These challenges include the relatively unpredictable nature of research and technology transfer events. Certain research outcomes are discrete and are thus difficult to measure, track, and document. Moreover, there is no single, accurate method to objectively evaluate R&D performance. There are also institutional challenges. Effective communication between stakeholders can be a problem, partly because of the difficulty of maintaining data quality. And because assessments tend to focus on measuring more immediate, short-term benefits, there is the risk of overlooking some of the longer-term benefits of R&D. This issue is also related to determining the frequency of assessment studies. For example, the European Union has adopted a system that calls for three impact assessment studies: an ex ante study at the start of the project, a project-end assessment, and an ex post study three years after the completion of the project.6 The frequency of the study may affect its temporal focus. Of course, without establishing the commitment and resources to collect, process, store, and make accessible key performance data, nothing can be accomplished. Technology transfer managers need to develop the infrastructure necessary to have valid and reliable performance information and use this data for decision-making. They should take the time to develop a shared understanding with funders about the role of public R&D within the national innovation system. Such efforts may make it possible to alleviate shortages of essential financial, human, and knowledge resources.
It is essential to identify the key factors that, if in place, will improve the effectiveness of an assessment framework. Managers must strive to have in place as many of the following key success factors as possible:
4. ConclusionAn effective evaluation system should strengthen an institution’s ability to maintain leadership across the frontiers of scientific knowledge. The system should enhance connections between fundamental research and national goals, such as improved health, environmental protection, prosperity, national security, and quality of life. Such an evaluation system also will stimulate partnerships that promote investments in fundamental science and engineering, as well as the overall more effective use of physical, human, and financial resources for social and economic benefit. As a way of benchmarking progress, it is helpful to examine how other organizations measure impact. Impact measures are a sure way of knowing that science is delivering on its objectives and that R&D projects are having their intended effect. Without a measurement process, institutions cannot justify their efforts in R&D, IP management, commercialization, and technology transfer in relation to their economic and social goals. Finally, it is essential to take the time to digest, reflect upon, and learn from an impact-assessment process. Lessons can be learned from both successes and mistakes, and these lessons should not only be used to take corrective action but also to improve future performance. EndnotesAll referenced Web sites were last accessed between 1 and 10 October 2007. 1 Macfarlane M and J Granowitz. 2002. Report to Science Foundation Ireland: Technology Transfer for Publicly Funded Intellectual Property. Columbia University: New York; Rivette K and D Kline. 2000. Rembrandts in the Attic–Unlocking the Hidden Value of Patents. Harvard Business School Press: Cambridge, Mass. 2 Idris K. 2003. Intellectual Property: A Power Tool for Economic Growth. World Intellectual Property Organization, WIPO Publication No.888; Alikhan S. 2000. Socio-Economic Benefits of Intellectual Property Protection in Developing Countries. World Intellectual Property Organization, WIPO Publication No. 454(E); Dickson D. 2007. Technology Transfer for the Poor (editorial), SciDev.Net; 16 January 2007. Moreira M A. 2007. Technology Transfer Must be Relevant to the Poor (opinion), SciDev.Net;16 January 2007. www.SciDev.Net (click on Dossiers, Technology Transfer). 3 Main definitions and conventions for the measurement of research and experimental development (R&D): A summary of the Frascati Manual 1993. OECD. Paris. 4 U.S. Department of Energy Office of Policy & Office of Human Resources and Administration. 1996. Guidelines to Performance Management. Washington, DC. 5 Mackay R and D Horton. 2003. Expanding the Use of Impact Assessment and Evaluation in International Research and Development Organizations. Discussion Paper, ISNAR. 6 Anonymous. 2003. Assessing EU RTD Programme Impact; Collecting Quantitative and Qualitative Data at Project Level: Designing Suitable Questionnaires for Measurement of EU RTD Programme Impact Study Contract No XII/AP/3/98/A. www.evalsed.info/downloads/sb1_research_development.doc. 7 Interest depends on the activity and the role of the stakeholder concerned. |
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