advanced search
search help


ipHandbook Blog

Your source for expert commentary on IP management issues.
Go to the blog



Editor-in-Chief,   Anatole Krattiger

Editorial Board

Concept Foundation


Fiocruz, Brazil

bioDevelopments-   Institute

IP Management in an Open Innovation Environment (Part 1 & 2) Intermediate Video

Part 1:
Get Flash Player watch now (Flash)  |  download video (Zip file 424MB)  —
After extracting files, click on launch.htm.

Part 2:
watch now (Flash)  |  download video (Zip file 221MB)  —
After extracting files, click on f.htm.

Presented by: Paul Germeraad, President, Intellectual Assets, Inc.
Run Time: Part 1: 1 hour 3o minutes,   Part 2: 1 hour 18 minutes
Presented at: lesi graphic LES International: Licensing in Emerging Economies, Makati City, Philippines
Date: 7-10 June 2009


Paul Germeraad Companies today are managing their IP and Open Innovation (OI) initiatives with varying degrees of success. When these two processes are combined, the results can be anything from great to catastrophic. The workshop deals with improving the quality of both IP management and OI initiatives, with a particular focus on their overlap and synergy. These merged capabilities are becoming increasingly important to incorporate in a company's OI process because shortened product development cycles and regional IP differences offer competitors greater opportunity to take advantage of strategic mistakes. Paul draws on his Fortune 500 and experiences, as well as his research in management consultancy to provide company examples with detailed insight on how to proceed and what pitfalls to avoid, such as:

  1. How managing IP and conducting OI are inter-related;
  2. How the six steps of finding and integrating OI technology with the help of IP databases can increase the quality of projects and decrease time to market;
  3. How development projects based on market share, growth rate and IP density give appropriate project selection criteria for one company but induce an OI partner to behave differently;
  4. How to decipher IP patterns for appropriate OI decisions;
  5. How OI applies to IP management; and
  6. How the geographic distribution of IP tells you where to develop and to first commercialize new products.