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IP Management in an Open Innovation Environment (Part 1 & 2)
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Paul Germeraad, President, Intellectual Assets, Inc.
Run Time: Part 1: 1 hour 3o minutes,
Part 2: 1 hour 18 minutes
LES International: Licensing in Emerging Economies,
Makati City, Philippines
Date: 7-10 June 2009
Companies today are managing their IP and Open Innovation (OI) initiatives with varying degrees of success. When these two processes are combined, the results can be anything from great to catastrophic. The workshop deals with improving the quality of both IP management and OI initiatives, with a particular focus on their overlap and synergy. These merged capabilities are becoming increasingly important to incorporate in a company's OI process because shortened product development cycles and regional IP differences offer competitors greater opportunity to take advantage of strategic mistakes. Paul draws on his Fortune 500 and Dot.com experiences, as well as his research in management consultancy to provide company examples with detailed insight on how to proceed and what pitfalls to avoid, such as:
- How managing IP and conducting OI are inter-related;
- How the six steps of finding and integrating OI technology with the help of IP databases can increase the quality of projects and decrease time to market;
- How development projects based on market share, growth rate and IP density give appropriate project selection criteria for one company but induce an OI partner to behave differently;
- How to decipher IP patterns for appropriate OI decisions;
- How OI applies to IP management; and
- How the geographic distribution of IP tells you where to develop and to first commercialize new products.